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About Driven Media

Our clients range from the local merchant to the national corporation. Whether at the wheel of a nationwide product launch, an in-store promotional event or the crafting of your next ad campaign, we at Driven Media make it our mission to ensure that two things are always true:

  1. Our business practices are transparent, reliable and ethical.
  2. Our client’s return on investment is real, measurable and meaningful.

Principals

LARRY WELLS, PRESIDENT
In 1990, Larry formed The WinWell Companies, Inc. (a logistics provider) which purchased the St. Louis carrier serving Xerox. In 1992, the parent corporation bought one of the Los Angeles carriers serving Xerox and in 2000 became the largest domestic carrier for Xerox, taking over all operations in Southern California. Over the years, each of his companies have diversified their customer base and grew their revenues by several hundred percent. Larry holds Business and Law degrees from the University of Texas at Austin.
BRIAN KYLE, MANAGING PARTNER/CREATIVE DIRECTOR
Brian brings years of industry experience and unique insight to the table at Driven Media. Working as Art Director for agencies like TracyLocke and Ackerman McQueen, as well as managing and producing creative for Tribal DDB, Brian has created success for brands like Pizza Hut, Pepsi, Frito-Lay, Six Flags and Hasbro. In an effort to establish successful and meaningful communication between clients and their audience, Brian has leveraged his industry savvy to create an agency where groups both big and small are active partners in their success with Driven Media.
SHANE EDMONSON, VP OF BUSINESS OPERATIONS
Shane has worked in and around media his entire career. From early beginnings as an operations manager for a national publisher to working as VP of Sales and advocate of out-of-home and experiential marketing, Shane has served clients like Miller, Pokerstars, and HP. Shane has handled every aspect of bringing a campaign to life. Shane & Brian share in managing the day-to-day operations of Driven Media and share the pursuit of an effective and transparent agency model.